Why you need an explainer video.
Explainer videos are becoming increasingly popular for use as an online marketing tool for businesses because they’re extremely effective and affordable. An explainer video offers something unexpected and super useful to capture attention and increase interest, all while raising your search ranking in Google.
1. Search Engine ranking: Google pays attention to the amount of time that visitors stay on your website and videos are one easy, unassuming way to get customers to stick around.
2. More engagement: In an increasingly impatient world with short attention spans explainer videos can capture audience attention and incite more excitement than plain text alone. Showcase your personality and liven up your sales pitch with an innovative marketing strategy that will blow your competition out of the water.
3. Easy to understand: Some products are difficult to understand because of their complexity or lack of public knowledge so explainer videos can easily answer common customer questions before they actually have to ask them. With more of an understanding about how it works, where it comes from, or why they need it they’re more likely to investigate and buy.
4. Higher retention: People tend to gloss over blocks of written text and studies show that watching interesting, active videos leads to higher retention of information.
5. Fun to share:Plus, videos are very easy to share and pass along so there’s always the opportunity for your video to reach into your viewers’ social circles. If you produce a great, interesting explainer video for your exciting new product it could even go viral!
If you’ve tried traditional sales methods without much success in the past it’s time to try something different. Marketing strategies are constantly evolving to meet the needs of customers and to more efficiently take advantage of all of the perks that technology provides for businesses in the digital age. Explainer videos are the hot new trend in marketing and are revolutionizing previously stagnant businesses.